Corporate Identity Design (Sem 5)
DIPLOMA IN GRAPHIC DESIGN D CC 2094 CORPORATE IDENTITY DESIGN LECTURER: MR.MOHAMAD SUKHAIRI PREPARED BY: NISHYA BT RAZI-IE 980714-13-6142 DGD3-04/19-00089 nishyaraziie@gmail.com Introduction Creating brand or corporate identities is such a great and rewarding experience. As designers, we strive to create the best corporate identities as we can, but sometimes things don’t go the way we want them too. And for that, we need to adopt a more disciplined process. A corporate identity is more than a logo. It’s more than a brand style guide. It’s an essential way to differentiate yourself from your competition. A corporate identity. In luences your customers’ experience at every touch point. It subconsciously affects on how they view everything from your industry, to your relevance, to your trustworthiness. But building that corporate identity is no easy task. You need a solid foundation but flexibility, an identity...